February 11, 2024 Leroy Hall

Super Bowl Half Time Ad or LinkedIn: How Far Can £5 Million Go?

As we edge closer to Super Bowl Sunday, it is really interesting to look at the mind-boggling numbers behind the advertising.

  • £5 million: The price of a 30 second advert during Super Bowl 2024
  • 45 Minutes: Total amount of advertising time during the game
  • 100 million: Total viewers who will watch at least 20 minutes of the game.

In the competitive landscape of advertising, where every dollar counts, the decision between splurging on a Super Bowl halftime ad or investing in a targeted LinkedIn campaign can be a make-or-break choice for businesses, especially for a software company seeking to maximize its marketing budget.

Imagine this scenario: a software company with a £5 million budget faces the critical question of where to allocate its advertising spend. On one hand, there’s the allure of the Super Bowl halftime ad, a platform known for its massive viewership and cultural impact. On the other hand, there’s the precision and specificity of LinkedIn advertising, where businesses can directly reach their target audience in a professional context. So, how far can £5 million really go in each scenario?

1. Super Bowl Halftime Ad:

The Super Bowl is undeniably one of the most-watched events globally, drawing millions of viewers who eagerly anticipate the commercials as much as the game itself. The exposure potential is immense, offering brands an opportunity to make a memorable impact on a massive scale. Software giants like Microsoft ensured they were part of the part:

With a £5 million budget, a software company could secure a 30-second spot during the Super Bowl halftime show. However, while the reach is vast, the effectiveness of such a high-profile ad is uncertain. Viewers may be more focused on entertainment during the halftime break, potentially diluting the impact of the advertisement. Moreover, the fleeting nature of a single ad amidst a barrage of others means that it may not leave a lasting impression or drive tangible results for the company.

2. LinkedIn Campaign:

Contrastingly, a £5 million budget allocated to a LinkedIn campaign offers a different kind of value proposition. LinkedIn is the world’s largest professional network, with over 700 million members spanning various industries and sectors. For a software company, this platform presents a goldmine of opportunities to target decision-makers, IT professionals, and businesses looking for software solutions.

With LinkedIn’s robust advertising tools, the company can create highly targeted campaigns based on criteria such as job title, industry, company size, and geographic location. This level of precision ensures that the advertising dollars are spent on reaching individuals who are most likely to be interested in the software products or services being offered.

By default, you cannot even spend £5,000,000 on one campaign

Additionally, LinkedIn offers a range of ad formats, including sponsored content, sponsored InMail, and dynamic ads, allowing for diverse and engaging ways to connect with the target audience. The platform also provides comprehensive analytics and insights, enabling the company to track the performance of its campaigns in real-time and optimize them for maximum effectiveness.

Comparative Analysis

While the allure of a Super Bowl halftime ad cannot be denied, the cost-effectiveness and precision of a LinkedIn campaign may offer a more strategic approach for a software company looking to generate leads, drive conversions, and build brand awareness within its target market.

In the case of our hypothetical software company, allocating the £5 million budget towards a LinkedIn campaign would no doubt yield tangible and measurable results, fostering meaningful engagement with potential customers and driving long-term growth. By leveraging the power of targeted advertising and analytics, the company can maximise the return on investment and establish a strong presence within its industry.

How many leads will I get on LinkedIn from £5,000,000?

The number of leads you can get from LinkedIn ads depends on several factors such as target demographics, ad quality, budget allocation, and the overall effectiveness of your lead generation tactics. It’s hard to provide a specific number as results can greatly vary. While the glitz and glamour of a Super Bowl halftime ad may be tempting, the strategic advantages of investing in a targeted LinkedIn campaign cannot be overlooked. Ultimately, it’s not just about how far £5million can go, but rather how effectively it can be utilised to achieve the company’s marketing objectives and drive sustainable business growth in the digital age.

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Leroy Hall

Founder of SaaSGenX | Driving Growth for SaaS Ventures with 15+ Years of Digital & Events Marketing Expertise





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