Bridging the B2B SaaS RevOps Execution Gap™:
Our Story & Purpose
In the ever-evolving IT industry, a shared challenge emerged—the RevOps execution gap. Regardless of an organization’s size or stature, unlocking its full potential remained elusive. This universal hurdle ignited our journey. For years, we’ve witnessed RevOps organizations fall short of their potential, seeking a solution. The gap looms larger for B2B SaaS Start-Ups and Early Growth Companies, often lacking vital internal RevOps capabilities.
With limited resources, these companies face difficult choices, each with unique challenges. From self-training to external solutions, the path to growth is fraught with obstacles. Recognising this need, our company was born. Our mission is clear: to empower B2B SaaS Start-Ups and Early Growth Companies by bridging the RevOps execution gap with an efficient growth solution. We provide a holistic solution—a fusion of RevOps expertise, our proven RevOps Blueprint, and cutting-edge technologies—to facilitate accelerated growth and unlock their full potential.
We aspire to be the driving force behind growth success stories, enabling vendors to outperform and excel. Our excitement lies in shaping the IT industry’s future, celebrating successes along the journey to greatness. We stand with our clients. Together, we embark on a transformative RevOps journey—a legacy of enduring growth.
Meet The Team
Navigating every phase of growth with expertise and precision.
I know how hard it can be to make demand generation a priority
Lee Farnsworth Co-Founder / NED
I’m really lucky to be able to say I love what I do and despite the pressure of being self-employed, I’m happy at being able to work no more than 40 hours per week allowing me to bring my best to both my clients and my family.
I have spent over 24 years creating and delivering sales strategies that drive significant revenue and margin growth and have co-founded SaaSGenX to share my best practice habits and bring value to the clients we support.
Should you choose to talk to me about your business revenue goals, I am confident that you will see a positive impact on your pipeline growth.
Let's boost your brand to carve a path of exceptional growth
Leroy Hall Co-Founder
With a keen eye for emerging trends and a track record of delivering results, I’m committed to guiding startups and established tech giants alike towards sustained success.
My focus on customer-centric approaches and cutting-edge techniques enables businesses to thrive in the ever-evolving digital realm, staying ahead of trends and driving impactful results.
My approach is simple yet powerful: empowering startups with transformative marketing solutions that enable them to thrive in the fiercely competitive SaaS landscape.
Our Core Principles
Consistently creating and closing pipelines, as well as maximising revenue retention, have never been easy. Most SaaS founders reach a stage where their approach simply won’t cut it anymore. Our response to this challenge is rooted in our core principles.
Partnership
At the heart of our growth approach lies a firm commitment to partnership.
Innovation
Our journey toward shared growth is driven by relentless innovation.
Empowerment
Central to our mutual success is the empowering force within our endeavors.
