Creating Your Content Pillars
Best practices for building your personal brand LinkedIn content strategy
RESOURCE:
Best Practice Guide
DATE:
October, 2024
What are Content Pillars
Content pillars serve as the central themes or subjects around which your content revolves. They should reflect your niche, offerings, and address the interests and challenges of your target audience. By thoughtfully crafting your content pillars, you provide a stable foundation for your personal brand to flourish and engage with your community on a deeper level.
How to identify your pillars
To establish yourself as an authority within your domain, it’s crucial to become renowned for specific expertise or characteristics. By reflecting on key questions about your strengths and interests, identify core themes or specialties that you want to be synonymous with your name — these will become your content pillars.