Creating Your Content Pillars

Best practices for building your personal brand LinkedIn content strategy

  • RESOURCE:

    Best Practice Guide

  • DATE:

    October, 2024

What are Content Pillars

Content pillars serve as the central themes or subjects around which your content revolves. They should reflect your niche, offerings, and address the interests and challenges of your target audience. By thoughtfully crafting your content pillars, you provide a stable foundation for your personal brand to flourish and engage with your community on a deeper level.

How to identify your pillars

To establish yourself as an authority within your domain, it’s crucial to become renowned for specific expertise or characteristics. By reflecting on key questions about your strengths and interests, identify core themes or specialties that you want to be synonymous with your name — these will become your content pillars.

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SaaSGenX Limited
195-197 Wood Street
London
E17 3NU

Head Office

SaaSGenX Limited
195-197 Wood Street
London E17 3NU
United Kingdom